Yoek zomer 2012

PRESS RELEASE SUMMER 2012

Yoek, the label for fashion-conscious women sizes 38 through 58, offers a surprising collection for next summer, a collection demonstrating a perfect balance between innovation, trends and tradition. Yoek plays with familiar colors and fabrics while combining them with new materials and techniques. After the successful launching of Dolce during the previous season, in summer 2012 the flowing, super micro-stretch will be omnipresent. Then there is the brand-new dying-with-oil method, a dying process producing an astonishing vintage look. By wearing it with silk and linen, a special and interesting play of contrasts is created. Layers remain important, although generally the silhouette is becoming straighter, thanks to short, fitted blazers, A-line tops and flamboyant maxi dresses. Yoek works with six themes for summer 2012: Fauna, Ethnic, Spring Rose, Neon Butterfly, Raspberry and the Blue group, consisting of Azul, Labyrinth and Breton.

Fauna tells the story of a lovely place overflowing with exotic flowers and plants. The main colors of this group are lavender, white and pink, used in charming tunics, layered skirts and open-worked sweaters. To create the illusion of a contemporary fairytale, there are oil-dyed pieces such as tops and leggings emanating a sense of modern tough. Due to this wash technique, the textile dye produces a different result in every piece of clothing. It lends a unique kind of ink-blot effect, a kind of vintage feel. Also splendid in combination with a thicker type of fabric such as linen.

From the colorful garden we transfer to Ethnic. A group in the ultimate classic combination black-and-white. The graphic print is easily combined with indispensable basic pieces, but the true stars in this group are black-and-white design items. The trench coat, for example, with a trimming of frills, in the same fabric, along the neckline. The simple black tunic will become a show stopper thanks to the cape sleeves in voile, and a black legging changes from basic into special due to the zipper details.

The design team obviously was inspired by the sun when it designed the series Spring Rose. Cheerful pinks in bold colors with contrasting beads supply move along the body and are worn tastefully with the colors rose and black. The rose theme returns subtly in the fabric flowers in the same solid color as the dresses and tops.

Needless to say, in summer linen is indispensable! Linen offers pants, vests and tops in this cool and cooling material and combines them with the afore-mentioned oil-dyed pieces, gold-colored sequins and – for the first time in a Yoek collection – silk tops. The colorful Neon Butterfly and the golden accents lend a classic aura to the natural tints sand, white and taupe.

What is more summery than blue? More blue! Azul was inspired by Portuguese tile work as can be seen in tops, tunics, dresses and vests. The print looks beautiful on jeans or is worn with tops with a small azure detail worked in. Labyrinth almost make you dizzy, as if you were in the middle of ocean waves. The golden accents make everything look more dressed up. Last but not least is the Breton stripe. This evergreen is given the Yoek touch thanks to extra accents such as frills on a traditional shirt or a mesh layer on top of a shirt dress.

Our last group is the one to make every summer even more cheerful. Raspberry offers numerous delightful basics in pink with an additional, saucy white dot now and then. Airy maxi dresses and tunics with original details on the back are literally begging for hot summer weather. And if it happens to be somber and cloudy one day, the vests with puff sleeves and the boleros with frills will definitely brighten it up!